Bacardi · MTV VMAs
RoleEmbedded photographer · advertising stills · artist interviewsDeliveredA library of graded stills, plus making-of content.AgencyParamountProduction305 FilmsDirectorDayo HarewoodShot inMiami
A campaign for 50 years of hip hop, traveling from the eighties to now, with DJ Premier and Don Toliver in it. Shot weeks before the VMAs.
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One booking.
Two campaigns.
The main unit had the campaign. I took the product away, built my own setups, and came back with more than anyone had asked for.
Off the shoot
- Motion · 2 artist interviews, which went out on the live stream
- Stills · off their setups, plus the ones I built
- The spot · Dayo Harewood and his crew
- PR, paid and organic social, and the Bacardi site